Is Your Website Generating Leads?
Your website should be more than just a digital presence—it should be a lead-generating machine.
The LeadGen Impact Score (LGI) helps business-to-business (B2B) companies assess and optimize their websites to attract, engage, and convert more leads. The LGI is a proprietary tool developed by Hatrick Marketing that assesses a B2B website’s ability to convert visitors into leads. Unlike other tools, it does not focus on only one aspect of website performance. Instead, the LGI provides a comprehensive, data-driven evaluation of your website across multiple categories to help you get a complete picture of its lead generation capabilities.
Measuring Your Website Lead Generation Potential
The LGI Score analyzes five critical dimensions:
| Category & Score | Variables Measured |
|---|---|
| User Experience (UX) 20 Points | How intuitive and engaging your website is for visitors. |
| Search Engine Optimization (SEO) 20 Points | How well your site ranks and attracts organic traffic by search engines. |
| Lead Generation Mechanisms 20 Points | The effectiveness of your site’s tools and processes to capture leads. |
| Content Effectiveness 20 Points | The quality and relevance of your site’s content in driving engagement and conversions. |
| ChatGPT & AI Optimization 20 Points | How well your website aligns with conversational AI tools like ChatGPT. |
The LGI is the only tool designed to assess and optimize a website’s overall lead generation capability—it is not available anywhere else! (For more information, check out our LGI FAQs.)
Get Your LeadGen Impact Score
We offer LGI options tailored to fit your needs—choose the one that works best for you!
The Quick Fix
Hatrick will administer the
LGI assessment, delivering a scorecard and report containing:
✓ A detailed score
✓ High-level
recommendations
Deep Dive Discovery
Hatrick will complete “The Quick Fix” assessment and go deeper with the following:
✓ A detailed score
✓ High-level
recommendations
✓ Comprehensive
Analysis
✓ Prioritized Action Plan
Total Transformation Toolkit
Hatrick offers an end-to-end marketing leadership solution for organizations who want to go beyond reporting with:
✓ A detailed score
✓ High-level
recommendations
✓ Comprehensive
Analysis
✓ Prioritized Action Plan
✓ Implement LGI
Recommendations
✓ Build Scalable Marketing
Strategies
✓ Align Sales and Marketing
Teams
Complete the form below to learn more and start optimizing your site for lead generation success.